Late Thursday, as rumors swirled regarding the Brown University gunman, the network's Kaitlan Collins used social media, noting the confusion and guiding the public to her channel's 9pm newscast.
While it is by no means a perfect news source, her statement rang true for numerous observers. It is one of the organizations where there exists reality-based and generally trustworthy reporting – especially during breaking news situations such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable State During a Business Tug-of-War
Yet the news network, now middle-aged, finds itself in a uncertain position as two massive media corporations vie for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.
“This is yet another example of the deep structural problems with roots in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.
The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.
“It gets presented as a corporate drama with key players as the protagonists, but there is scant discussion of the societal benefit,” Pickard said.
A Further Element: Political Influence
The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Remember the cries of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.
Trump has reason to like that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
An Outcome of Further Uncertainty
Notably, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. This might be a relief to many at the network, but it’s hardly a secure position. That setup could pave the way for CNN for a future sale. The cycle continues.
According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that competition laws should disallow both deals.
“Each proposed deal would be detrimental to the country, and both should be challenged by the government,” Wu stated.
The Core Challenge and a Potential Solution
No matter the outcome in this situation, the larger issue remains.
“Our current system is a profoundly anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can tackle it.
Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.
Initiatives that strengthen independent news organizations, bolster local journalism, fund public media, and prohibit the concentration of media power in very few hands are achievable – they are necessary for a robust democracy.
Regarding media ownership, size does not equal quality. And news organizations including CNN must not be tools in the newest merger game.